Hello! I’m Jennifer Ejim, a creative writer from the USA. I love to make complex topics digestible and simple topics interesting. I analyze data and conduct research to craft compelling narratives to help my clients improve their internal processes, and boost their overall impact.
As a UX content strategist, I help brands communicate value to their users by strategizing, designing, and creating content to help them make decisions. My strategy includes the following:
- Working with the research team to understand customer needs and define what information is needed throughout the user experience through usability and empathy studies.
- Ensuring all content is clear, easy to understand, and written in natural language.
- Adhering to compliance requirements using natural language and content standards.
I have over 15 years of experience in journalism, content creation, editorial, and information architecture disciplines.